Six global trends that promote the development of

2022-07-25
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Six global trends promoting the development of FMCG packaging industry

release date: Source: packcon packaging container exhibition

data show that the national packaging market is about 1.5 trillion yuan, and the number of packaging and printing enterprises is up to 300000, including more than 20000 Enterprises above Designated Size, 90% of which are small and medium-sized enterprises. The scale of flexible packaging market is about 300billion, and there are about 8000 flexible packaging printing enterprises. Flexible packaging digital printing accounts for less than 1% in China, which is far lower than that in European countries

in the 40 years of reform and opening up, China has become the world's second largest economy. According to the Washington Post, in 2018, China's retail sales exceeded that of the United States. This is the first time in history, and it is also a sign that China has become a consumption superpower. It is expected that the packaging industry will grow by 20% in the future

based on the industry research results, this easy to understand report focuses on the six global trends that promote the development of the printing industry

01.

consumer preference

since entering the digital age, the world has been accelerating change, which is constantly changing social interaction, human behavior and pursuit. Everyone has witnessed and felt its influence, including the change of consumers' purchase of products, the change of consumers' purchase methods and the change of consumers' shopping places. The digital age has made the concept of "the consumer is the boss" a reality

today's international brands can choose to develop regional uniqueness; Create infinite variations on the same design (disposable, attractive); Or conduct some kind of experiment through rapid response to market trends, which has never been tried by a national brand

02.

supply chain challenges

the traditional supply chain model is changing. With the industry's increasing demand for lean, it focuses on reducing costs, reducing carbon emissions and waste of consumables and inventory

brand makers and planning companies have made great efforts to create new ways and ideas, while consumers think that most of the current packaging devices (2) attapulgite clay (at or ATP) meters are relatively old-fashioned and single

with the increasing importance of network sharing for traditional retailers, the focus of consumer packaging supply chain is further shifting to order fulfillment, including product hotspot tracking efficiency, delivery distance, time control, customer satisfaction, etc. Consumers are gradually used to evaluating retailers' products according to their personality and efficiency

03.

quick response

nowadays, the world we live in is changing faster than ever before. Consumers hope that their favorite brands can change with each passing day like the social media information they get. Nowadays, brands need to significantly shorten the product life cycle, so as to speed up the entry of products into the market

04.

personalized customization

with the empowerment of social media and digital devices, consumers have more and more control over the products and services they want and the time and place they want to obtain them. They can not only give opinions, but also innovate; They require more personalized services and hope to participate in the production process of their consumer products and services. Deloitte research shows that more than 50% of consumers in some categories are interested in customized products or services. In addition, not only are most consumers willing to pay more for customized products or services, they also want to actively participate in them

05.

rediscovery era

over the centuries, all kinds of objects have been made by craftsmen, who have personalized each element of design and manufacturing. Industrialization, especially the application of standardized parts and processes, has far exceeded customized chemical production in terms of cost, quality and repeated use

nowadays, everything is changing rapidly. The data from our recent survey "the future of the supply chain" shows that SKUs are becoming more and more complex, there are more delays in the manufacturing process, and the degree of personalization is increasing. All these are Henry Henry Ford couldn't even think of it

as more and more consumers choose personalized and exclusive consumer goods, consumers follow the principle of "less but better" to prove the rationality of their consumption. In emerging markets or developing markets, the attraction of quality is to highlight wealth and maturity

06.

sustainable development

the trend of sustainable development has had an important impact on the printing industry. Consumers, manufacturers and retailers all require the system to be more sustainable, which has officially become 7. sample holder diameter: ф 50mm ф 60mm ф 89mm is a major social goal of the enterprise and is reflected in the product marketing. Therefore, sustainable development is no longer just "worth having", but is regarded as a necessary means to attract consumers and maintain market share

in the past two decades, sustainable development has been put on an important agenda by many industries. This is especially true in the packaging industry. Packaging materials are obvious to consumers, which makes sustainable development a major issue. The reason is that packaging is a disposable product. The industry is facing increasing pressure from consumers, retailers, suppliers, governments, regulators, non-governmental organizations, environmental protection organizations and other aspects because the coaxiality of the spindle axis and the lifting screw axis is out of tolerance. The packaging industry must develop environmentally friendly solutions to improve the sustainability of packaging by reducing social and environmental impacts

the above seven global trends are affecting the future pattern of the printing production industry. In the printing service industry, meeting consumer demand and low consumption and high efficiency are the survival ways for development

nowadays, with the increasingly fierce market competition, it is almost impossible to gain a foothold for a long time simply by developing business. But there is no doubt that waiting to die is not the way out for enterprises. Therefore, today's brands must develop new competitive advantages, pursue higher profits, excellent technology, unparalleled printing quality, and win larger and better customers

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