Six forecasts for the development of the hottest E

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Six forecasts for the development of the printing industry in Europe in 2011

what are the prospects for the development of the printing industry in the UK and Europe in 2011 after 2010, when the economy began to rebound? The British printing media printing weekly recently interviewed a number of well-known figures in the British industry, such as Andy Brown, director of corporate affairs of the British Printing Industry Association, John Charnock, general manager of the British printing research company, and Steve schibold, national director of the printing trade union. Based on their predictions, it can be concluded that there will be the following six development trends in the European printing industry in 2011

I. more enterprises will withdraw from the market

the diversion of printing enterprises will be a major feature in 2011, because more printing enterprises will withdraw from the market, and more bankrupt enterprises are likely than in 2010. This will provide more opportunities for those printing enterprises with advantages and vitality to expand market share and improve profits

as far as various enterprises in the printing chain are concerned, it is obvious that many specialized post press companies are gradually closing down, and more printing enterprises will complete the post press work in their own factories instead of outsourcing. But at the same time, with the collapse of small companies, those Postpress manufacturers with comprehensive binding capacity will have the opportunity to expand themselves

II. Financing challenges the development of the printing industry

2011 is a year of decisive significance for the EU and the euro. The settlement of economic and financial problems will have a significant impact on the British printing industry, because the printing industry is not only an important part of the national economy, but also the raw materials and technologies of this industry depend on imports to a large extent

given that it is still uncertain to what extent countries can solve the small economic and financial problems that are required by this, the challenges facing the printing industry include the shortage of loans from banks, and more pressure from non productive government departments, organizations and individuals on production enterprises. At the same time, bad debts, price wars and the sharp rise in raw material costs are also very irrelevant to the development of the industry. In terms of intensity experiments, the experimental methods of various materials are also described

III. a complete set of business service solution providers can seize the opportunity

the biggest problem facing any industry is the reduction of the government budget. This means that it is difficult for a printing factory to win a large number of printing orders from a major customer. In order to reduce printing costs, many government departments have chosen to go to office. Of course, these challenges can also bring new business opportunities to some printing plants

if printing enterprises can provide customers with a complete set of business service solutions outside the printing business, they can take the lead in the fierce market competition. Take Donnelly as an example. The company has been a practitioner of this kind of service in the past few years, and as the world's largest printing enterprise, the company continues to expand

IV. the use of integrated cross media platform marketing mix is a trend

in recent 10 years, printing enterprises have been used to transmitting data, words and images in electronic form. They also realize that the network-based communication is more like an opportunity than a challenge for traditional printing. Facts have proved that if we can make good use of the integrated cross media platform marketing mix, printing can also become an effective communication medium

printing enterprises should use their competitive advantages to break the traditional thinking. There are many opportunities in the market, but the lack of confidence and fear of trying new things often make the printing enterprises retreat. For those enterprises that cannot follow the historical trend, they will face the doom of being eliminated by the market

v. collaboration and cooperation will be a major theme in 2011

the printing community will play a greater role in 2011. The printer has a good industry and a good community, but the problem is that we are not aware of this. At present, there is a lack of cooperation and communication between enterprises and many printing organizations when the distance from their heads is equal to or less than twice the diameter. Therefore, in today's still not optimistic economic background, collaboration and cooperation will become a major theme in 2011

in 2011, the first thing printing houses should do is to stop killing each other. They have been playing dangerous games for many years. It seems that only the strongest enterprises can survive in the end, which will lead to the overall decline of the industry level

VI. occupying the overseas market has become a key problem.

excess production capacity is an important strategic opportunity for the development of a major market problem today. In 2011, with Britain and other European countries gradually emerging from the economic recession, printing enterprises still have certain market growth potential. More importantly, for those printing enterprises that have high production efficiency and can provide high-quality services to the market, if they can go abroad and spend time in expanding overseas markets, they can get some opportunities. For example, whether printing enterprises can recover the Far East market lost in the past 10 years will also have a key impact on some enterprises

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